Discover
Measure the room. Understand the business. Research the market.
Exclusive to select Mohawk Preferred Dealers
Find your
edge.
The Dealer Growth Blueprint.
Before you spend another dollar on marketing, know exactly where you stand, where your competitors are winning, where your market is moving—and what you should do next.
We research your market, customers, competitors, search behavior, digital presence, reputation, advertising opportunities, and more. Then we turn it into a customized 90-day growth Blueprint for your business.
Build my Blueprint$1,000+ in strategic research, intelligence and planning.
$0 out-of-pocket for participating dealers.
No contract. No credit card. No obligation.
1. Measure
2. Research
3. Blueprint
4. Execute
Find Your Edge™Dealer growth blueprint
MarketOpportunity
Measure first
01Measure
02Research
03Plan
04Install
05Grow
The operating principle
The Blueprint determines the work.
The work determines the investment.
Illustrative Blueprint view · customized for every participating dealer
The flooring analogy
You wouldn’t install a floor like this.
You wouldn't walk into a room, pull out a box of flooring, and start installing.
First, you measure. Then you inspect the space, understand the conditions, choose the right product, and create the installation plan.
Growing your business should work the same way.
01
Measure
02
Research
03
Plan
04
Install
05
Grow
The problem isn't that dealers aren't marketing.
Too many dealers are spending money before they have a clear picture of where the biggest opportunity actually is. Find Your Edge changes that.
The big promise
Don’t give the dealer an audit.
Give them an advantage.
The score gets your attention.
The Blueprint tells you what to do.
Your Edge Score gives you a snapshot of where you stand. But the score isn't the product. The Blueprint is.
01
What matters in your market
02
Where competitors are winning
03
What should happen first
04
What not to spend money on
Six intelligence disciplines
We do the homework.
You shouldn't have to guess where your next growth opportunity is.
01
Local Market Intelligence
We look at what people in your market are actually searching for—and where the opportunity is hiding.
- Local demand
- High-value searches
- Geographic opportunities
- Product/category demand
- Customer intent
02
Competitive Intelligence
We don't just tell you who your competitors are. We show you what they're doing—and where you can beat them.
- Local competitors
- Their websites
- Google visibility
- Reviews
- Offers
- Messaging
- Products and services
- Paid search visibility
03
Website + Conversion
Getting found is only half the battle. We determine whether your digital experience gives customers a reason to choose you.
- Messaging
- Positioning
- User experience
- Calls-to-action
- Trust
- Lead capture
- Mobile experience
04
Search + AI Visibility
We identify the searches that matter—and where you have an opportunity to become the answer.
- Google opportunities
- Local search
- High-value keywords
- Search intent
- AI visibility
- Content opportunities
05
Reputation + Trust
Your reputation isn't just a star rating. It's a competitive asset.
- Review volume
- Review velocity
- Review themes
- Trust signals
- Competitive reputation
06
Paid Media + Market Cost
Before recommending advertising, we show you what the market is estimated to cost.
- Search demand
- Estimated CPCs
- Estimated competitor ad visibility
- Campaign opportunities
- Landing pages
- Budget scenarios
Competitor traffic and spend are estimates, not verified figures.
The deliverable
This isn’t a report.
It’s a game plan.
Your Blueprint connects the dots between what we find and what you should actually do about it.
Find Your Edge™ / Confidential
Dealer Growth Blueprint
Edge score
56Benchmark
7601
Your starting point
Edge Score · current visibility · current opportunities · competitive position
02
Your biggest opportunity
The one opportunity we believe deserves attention first
03
Your market
Customer demand · market movement · competitive positioning
04
Your edge
What makes your business capable of winning
05
Your 90-day plan
Week-by-week priorities · actions · outcomes · measurement
06
Your money map
Where we recommend putting your next marketing dollar
07
What not to do
Where we recommend not spending money yet
The Money Map
Where should your next dollar go?
That's a better question than “How much should we spend on marketing?” We want to know where the next dollar is most likely to create meaningful business impact.
ImpactEffortCostCompetitionTiming
Quadrant 01
Do now
High impact · ready now
Quadrant 02
Do next
Strong opportunity · sequence matters
Quadrant 03
Watch
Promising · gather more evidence
Quadrant 04
Don't spend yet
Foundation not ready
Sometimes the smartest recommendation is to spend more. Sometimes it's to fix the foundation first. And sometimes the smartest move is to spend nothing on something that isn't ready to work.
Co-op intelligence
Make your co-op dollars work harder.
Co-op dollars are valuable. But spending them simply because they're available isn't a strategy. Your Blueprint identifies where eligible manufacturer funds may potentially support the recommended work—based on applicable program rules.
Business need
Recommendation
Estimated investment
Potential co-op
Dealer net
Co-op availability, eligibility, reimbursement amounts, approved vendors, and creative requirements vary by program and must be verified before work begins.
Blueprint first
Your Blueprint doesn’t take 90 days.
Your execution plan does.
We're not asking you to wait 90 days while we figure things out. We do the research first. We build the Blueprint. Then you get a clear 90-day roadmap for execution.
Build
Identify the opportunities. Find the edge. Prioritize the money.
Execute
Turn the Blueprint into action.
Measure
Track what's working. Learn. Adjust. Keep growing.
Your Blueprint is designed to be actionable from Day 1.
Our standard
What if we owned your growth for the next 90 days?
We're not creating a list of things you “could” do. We're building the plan we would execute if RepConnect were responsible for helping your business grow over the next 90 days.
Illustrative weekly roadmap
Week 1
Foundation
Week 2
Positioning + messaging
Week 3
Search + local
Week 4
Website + conversion
Weeks 5–8
Traffic + content + campaigns
Weeks 9–12
Optimize + scale + measure
Your actual Blueprint will be customized to your market, business, competitive position, and goals.
Clarity without lock-in
Then you decide who installs it.
A great Blueprint shouldn't lock you into a vendor. It should give you clarity. Once we know what needs to happen, you choose how to execute it.
Option 1
You execute
Take the Blueprint and put your team or existing partners to work.
Option 2
We help
RepConnect works alongside your team to execute the highest-priority pieces.
Option 3
We own it
RepConnect executes some or all of the Blueprint for you.
The plan determines the price.
Not the other way around.
We build the plan first. Then we scope the actual work. Then we show you exactly what RepConnect can execute and what it would cost.
The complete deliverable
Walk away with a plan.
If a competent marketing team can't take your Blueprint and say “Execute this,” we haven't done our job.
- Your Edge Score
- Market intelligence
- Competitive intelligence
- Search opportunity analysis
- Website + conversion findings
- Reputation insights
- AI + search visibility
- Advertising opportunity + market cost analysis
- Recommended budget scenarios
- Your competitive edge
- Priority actions
- 90-day execution roadmap
- Measurement scorecard
- Potential co-op opportunities
- RepConnect execution options
- Recommended investment based on the actual plan
$1,000+ strategic value
This kind of strategy isn’t supposed to be free.
Researching a market. Analyzing competitors. Understanding search behavior. Evaluating your digital presence. Mapping investment. Creating an execution plan. That takes real people, real expertise, and real time.
Strategic value behind your Blueprint
$1,000+
Participating dealer investment
$0
No contract. No credit card. No obligation.
An exclusive opportunity made possible through the Mohawk Marketing Team.
RepConnect is providing the research, strategy, and expert team time behind your Blueprint at no cost to participating dealers.
The moment we are building toward
“Holy cow.
Nobody has ever shown us our business like this.”
That's the reaction we're going for.
Not: “Cool report.”
Not: “Nice score.”
We want you to see your market differently, know what matters, and—most importantly—know what to do next.
Straight answers
No fluff.
No vanity metrics.
No “you should post more.”
Your Blueprint isn't designed to make us look smart. It's designed to help you make smarter decisions.
- What matters
- What doesn't
- What we would do first
- What we would do later
- What we wouldn't spend money on yet
Your next move
Ready to find your edge?
Let's measure the room before we install another marketing dollar.
Tell us a little about your business and market. We'll take it from there.
$1,000+ strategic value
$0 out-of-pocket. No credit card. No contract. No obligation.
You don't need more marketing.
You need a better edge.
Measure. Plan. Install. Grow.
Build my Blueprint